In late 2019, Google announced that it is investing approximately US$3.3 billion to expand clean data centers in the Europe. It is safe to say that Google has been one of the very few companies of its magnitude to so proactively invest in environment-friendly data centers. In fact, the new investment is an additionn to the $7 billion the tech mammoth has invested since 2007 in the EU.
During the announcement, the CEO, SundarPichai, made it very clear that the company is focusing on running these data centers on carbon-free fuels. He added that nearly half of the megawatts generated will be in Europe through the launch of 10 renewable energy projects. With this new investment, the company will also help the manpower acquire new skills so that they have the tools to be able to handle the new kinds of jobs these data centers.
Google announces 18 long-term contracts
However, this new big investment is just one in the series of steps Google is taking to color its data centers green. Only recently, the search engine giant announced the purchase of a series of 18 solar and wind deals to bring 1,600 megawatts of generation capacity total to grids local to its data centers and offices. The company stated that the deal was an essential component of pursuing a 24×7 carbon-free energy for all of their data centers announcement.
These large and ambitious investments that Google is making within short spans fall under its pledge from 2016 to go beyond merely buying more amount of clean energy than it uses, with a special focus on data centers.
Google teams up with Ellen MacArthur
Google has partnered with several private, public, and non-profit organizations to adopt circular economy practices, but its collaboration with Ellen MacArthur seems to have yielded it the sweetest fruits. For this partnership, Google chose data centers that are responsible for powering products like Search, YouTube, and Gmail for billions of people every second of the day. The company worked with Ellen MacArthur Foundation team to analyze ongoing circular economy practices in its data centers through four strategies:
Maintain: The goal of maintaining was to get more life out of every single material in the data center. When servers need repairs, parts are more likely replaced with refurbished parts taken from previous Google servers.
Refurbish: The refurbished parts are used to build remanufactured servers with performance equal to brand new machines. In 2016, over 36% of severs Google deployed were remanufactured machines.
Reuse: Google does quarterly evaluations and redistributes the data centers’ commercially useful surplus component inventory. After that, unused components are wiped clean and checked multiple times in order to resale them on the secondary market.
Recycle: Google maximizes the recycling of all of the data center materials. For hard drives that can’t be sold again, Google has a multi-step destruction process designed to ensure that none of the data can ever be accessed. The wastes are sent to a chosen recycling partner for secure processing.
Along with the practices in its data centers, Google has a long list of other current and future circular economy plans that are being carried out around the globe—including using technology in Google cafes to avoid food waste. It is on its way to lead the way as the world’s largest corporate purchaser of renewable energy.
How TRAX’s industrial curtains can support the initiatives taken for greener data centers?
With specialization in creation of industrial curtains since 1978, TRAX is one of the world’s leading industrial curtains manufacturers with a portfolio of clients like NASA and Siemens.
In addition to streamlining the work process, TRAX’s curtains have helped companies reduce their energy consumption and reduce carbon footprint. TRAX’s data center containment curtains efficiently isolates cold or hot aisle to drastically increase the cooling efficiency and diminish energy consumption. Moreover, these curtains help to reduce the energy costs, which ultimately contributes to the company’s financial health.
Other TRAX products, likes plastic strip curtains doors, also help to reduce energy consumption in data centers by increasing the ventilation efficiency. The plastic strips regulate temperature and maximize the effectiveness of data centers. Similarly, air door curtains, available in both heated and unheated versions, help to save energy by regulating the temperature as well. Moreover, these curtains help to control pests, which means that you won’t have to harmful pesticides and insecticides in data centers.
In these ways, TRAX’s solution help tech companies like Google achieve their green goals.